What if your product development cycle could be compressed from 12 months to weeks? In this episode of Built Not Born, the conversation focuses on unpacking why physical product companies struggle to move fast and how they can build agility into their DNA. Host Sage Nye sits down with Brian Lindauer, Founder and CEO of VibeIQ, as Brian shares lessons from two decades across retail and product development, explaining how fragmented systems, unstructured data, and siloed teams quietly slow decision-making and inflate inventory risk. The conversation explores how true product-line understanding can compress development cycles from months to weeks, and why AI’s real power isn’t just automation, but prediction to help teams assess feasibility, margins, and manufacturability earlier in the process. Brian also dives into building enterprise tools people actually want to use, scaling go-to-market strategies for physical goods, and hiring A-players who thrive in ambiguity. It’s a practical, grounded discussion for founders and operators looking to turn product development from a bottleneck into a strategic advantage.