Built Not Born: The Startup Go-To-Market Podcast
When the Internet Breaks: Building Infrastructure Resilience with Edward Tsinovoi
January 15, 2026
What if a single internet outage could take down your entire business? In this episode of Built Not Born, the conversation unpacks a growing but under-discussed risk in modern infrastructure: edge fragility. Host Sage Nye sits down with Edward Tsinovoi, Co-founder and CEO at IO River, to discuss that as digital businesses scale, the risk of a single CDN outage can cascade into massive financial and operational damage. Edward draws on decades of experience in deep-tech infrastructure to explain why edge resilience has become mission-critical in 2026, and how multi-CDN strategies can be implemented without months of custom engineering. The conversation spans both technology and leadership, covering vendor lock-in, fault-tolerant system design, and the importance of decoupling edge infrastructure from application services. Edward also shares hard-earned lessons from building and scaling a deep-tech company, from assembling world-class teams to creating products that move from “nice-to-have” to truly indispensable.
What if a single internet outage could take down your entire business? In this episode of Built Not Born, the conversation unpacks a growing but under-discussed risk in modern infrastructure: edge fragility.

Host Sage Nye sits down with Edward Tsinovoi, Co-founder and CEO at IO River, to discuss that as digital businesses scale, the risk of a single CDN outage can cascade into massive financial and operational damage. Edward draws on decades of experience in deep-tech infrastructure to explain why edge resilience has become mission-critical in 2026, and how multi-CDN strategies can be implemented without months of custom engineering.

The conversation spans both technology and leadership, covering vendor lock-in, fault-tolerant system design, and the importance of decoupling edge infrastructure from application services. Edward also shares hard-earned lessons from building and scaling a deep-tech company, from assembling world-class teams to creating products that move from “nice-to-have” to truly indispensable.

Here’s what you will learn:

Edward Tsinovoi is the Co-founder and CEO of IO River, and a deep tech entrepreneur and infrastructure expert with 20+ years building the backbone of the internet. Previously leading engineering initiatives at industry giants like Akamai and Dell, Edward co-founded IO River to redefine content delivery across the edge through a next-generation virtual edge and multi-edge infrastructure platform. His work directly addresses one of the internet's most critical vulnerabilities: single points of failure in CDN infrastructure, a challenge brought into sharp focus by recent major outages like the Cloudflare incident.

Episode Resources:
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