Practitioner to Founder: How Stas Bojoukha Is Reinventing IT GRC with Compyl
June 5, 2025
Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
In this episode, host Sage Nye sits down with Stas Bojoukha, founder and CEO of Compyl, to unpack his transition from CISO to compliance tech founder. Stas shares practical insights on identifying product-market fit, scaling a distributed team, and evolving from founder-led sales to a structured GTM engine. With lessons on hiring, fundraising, and selling complex enterprise solutions, this conversation is a must-listen for technical founders navigating the compliance space.
Welcome to Built Not Born: The Startup Go-To-Market Podcast, the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.
In this episode, host Sage Nye sits down with Stas Bojoukha, founder and CEO of Compyl, to unpack his transition from CISO to compliance tech founder. Stas shares practical insights on identifying product-market fit, scaling a distributed team, and evolving from founder-led sales to a structured GTM engine. With lessons on hiring, fundraising, and selling complex enterprise solutions, this conversation is a must-listen for technical founders navigating the compliance space.
Here’s what you will learn:
- How to identify product-market fit by solving your own operational pain points
- Why compliance has evolved from an optional to a must-have for modern businesses
- The framework for building trust with enterprise customers
- How to transition from founder-led sales to a scalable go-to-market machine
- Why proximity matters: Strategies for building and managing distributed teams
- The "People First" principle for hiring and maintaining high-performing startup teams
- How to choose the right investment partners beyond just evaluating valuations
- Why stealth mode can be valuable for complex technical products
Stas Bojoukha is the Founder and CEO of Compyl, an information security and compliance automation platform. With over 20 years of experience in cybersecurity, Stas has held leadership roles including CISO and Head of Information Security. Known for his hands-on expertise and business-positive approach, he has built and led high-performing teams across risk management, compliance, and incident response. A trusted advisor to executives and boards, Stas is recognized for his technical acumen, strategic insight, and commitment to protecting enterprise data.
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